Role of Data & Value in Demand Sensing & Orchestration

Gone are the days, when CPG and related industries could rely on assessing and understanding demand signals that are Monthly or Fortnightly. Given the advent of data & analytical technologies, it is essential to understand demand signals at a much higher frequency.

The question is: Is the enterprise or it is data-fabric ready for it? Learn how Asian Paints is setting an example and leading the pack with Demand Sensing.

Key Takeaways

• Dos and Don’ts of Data Strategy
• Typical mistakes we make, and we could be avoided: Lesson Learned!
• Addressing the question of ROI & business value
• SAS helped Asian Paints achieve an effective demand planning

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Bio

Aashish Kshetry – Vice President – Information Technology | Asian Paints | India

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