Top data leaders today succeed on dual fronts – one, setting a foundation for growth built on strong data practices, and two, establishing a data-driven culture across teams. In this session, you will learn how teams can leverage customer behavioural data to drive customer engagement and retention, for sustainable business growth in the long run.
Key Takeaways
- Building a customer-first data strategy
- Empowering teams to drive customer retention by leveraging the power of behavioural data
- Building organizational culture around data democratization with self-serve analytics
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Bio
Ben Lu – Director, Solution Consulting, APJ | Amplitude | Singapore
Ben Lu currently leads the Solutions Consulting team, APJ at Amplitude. With more than 23 years of experience in the tech industry under his belt, Ben is a trusted leader and partner who has supported numerous enterprise organisations to navigate complex solution requirements and have their business needs addressed effectively. As a champion of data-driven decision-making, he strongly believes in empowering teams with the power of behavioural data to get clearer insights and take faster action to achieve their aha moments.
2023 | Stage 1
Ben Lu – Director Solution Consulting APJ | Amplitude | Singapore