Session Outline

In these collaborative days where flexibility is a must, people are reluctant to talk rules. But there are good reasons for a set of rules – if done properly, and with the right motivation.

Key Takeaways

  • Establishing MDM rules is not an end in itself
  • You should combine different types of rules – just as in government
  • Rules enforce, and rules help – you need to balance carefully
  • No matter how good your rules are – they won’t help without a Board mandate



Martin Treder, Head of MDM Business Partner | Boehringer Ingelheim | Germany

Martin is a seasoned, hands-on Data Executive and Advisor with 25 years of experience in international corporations. During the past decade, Martin established and led the international Data Management organisations of DHL Express, TNT Express and FedEx Express, covering the areas of Data Governance, Masterdata Management, Data Modelling, Data Quality, Data Science and Data Analytics. Today he works for Boehringer Ingelheim, one of the world’s top-20 pharmaceutical companies.

While being a studied Mathematician (main topics Operations Research and Applied Statistics), Martin has always focused on creating long-term commercial value through well-governed data, and on shaping a data-conscious culture. His second book about Data Management was published in September 2020.

November 10 @ 15:20
15:20 — 15:50 (30′)

Day 1 | Stage 2

Martin Treder | Head of MDM Business Partner | Boehringer Ingelheim | Germany